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Why get endorsed?

Becoming an endorsed age inclusive employer offers a number of advantages that go beyond simply fostering a diverse and inclusive workplace:


Recognition and credibility


Becoming endorsed as an age-inclusive employer demonstrates your commitment to diversity and inclusion in a tangible way. It serves as a badge of honour, showcasing your organisation’s desire to create a supportive environment for workers of all ages. This recognition will enhance your organisation’s reputation across industry sectors.


Access to resources and support


Endorsement provides access to resources, tools, and best practices for creating an age inclusive workplace. These resources can help you implement effective policies and initiatives that promote diversity, combat ageism, and support the needs of employees across different age groups.


Competitive advantage in recruitment and retention


Endorsement as an age inclusive employer can give you a competitive edge in attracting and retaining top talent. Job seekers, particularly those aged 50+, may be more inclined to choose employers who have been recognised for their commitment to age diversity and inclusion. Similarly, current employees may feel a stronger sense of loyalty and engagement knowing that their employer values workers of all ages.


Networking and collaboration 


Endorsement brings the opportunity for networking and collaboration with other likeminded employers, industry experts, and advocacy groups. These connections can facilitate knowledge sharing, peer support, and collaborative efforts to advance age diversity and inclusion initiatives both within your organisation and across the broader community.


Demonstrated commitment to corporate social responsibility


Being endorsed as an age inclusive employer aligns with broader corporate social responsibility (CSR) and ESG goals. It demonstrates your organisation’s dedication to promoting social equity, fairness, and respect for all individuals, regardless of age. This can enhance your brand image and strengthen relationships with customers, investors, and other stakeholders who value socially responsible business practices.

Age discrimination is the last socially acceptable form of prejudice in Australian employment

One of the key issues limiting opportunities for people aged 50+ is the bias shown by employers.  Sometimes conscious, often unconscious, age discrimination needs to be addressed to enable Australians to continue to work effectively past 50 and to ensure that Australian organisations can fill role and skill gaps. 

Want to know more?

Ageism is stereotyping, discriminating and mistreating people based solely upon age. Sign up for regular advice and guidance on how your organisation can help reduce age discrimination in your workplace.